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We exist because the planet needs us to
Green Upshot was born from a simple frustration: finding genuinely eco-friendly products in New Zealand was too hard. We fixed that.
Our Mission
We started Green Upshot in 2018 with a simple mission: make it as easy to buy eco-friendly products as it is to buy conventional ones. At the time, you either paid a premium at specialty stores or spent hours researching products online — usually to discover they weren't as green as advertised.
We built the marketplace we wished existed. Every product is vetted by our team. Every claim is verified. Every brand we partner with shares our values.
Today, over 50,000 New Zealand families shop with us. And we're just getting started.
What We Stand For
These aren't just words — they're the criteria we use to decide which products make it onto our shelves.
Environmental Responsibility
Every product we stock is assessed against our strict environmental criteria. We refuse anything that contributes to pollution, deforestation, or unnecessary waste.
Community First
We're a New Zealand business built for New Zealand families. Our profits stay local and we actively support Kiwi eco-brands with a platform to grow.
Transparency Always
We publish the full ingredients, certifications, and sourcing details for every product. No greenwashing, no vague claims — just honest information.
Quality Without Compromise
Sustainable doesn't mean second-best. Every product we carry must outperform or match its conventional equivalent. We test everything ourselves.
Our Journey
From a Wellington garage to NZ's leading eco marketplace
Green Upshot founded in Wellington by a team of passionate environmentalists
Launched first 50 products, focused on household cleaning alternatives
Expanded to Personal Care and Kitchen categories. Reached 1,000 NZ families.
Partnered with 20+ NZ-made eco brands. Launched compostable packaging initiative.
Diverted 10 tonnes of plastic waste. Won the Sustainable Business Award.
300+ products. Nationwide delivery. 50,000+ happy customers.
Certifications & Commitments
We hold ourselves to the highest environmental standards
B Corp Aligned
Meeting highest standards of social and environmental performance
Climate Positive
Our operations are carbon neutral with active reforestation commitments
Plastic Free NZ
Founding member of the Plastic Free NZ business pledge
Enviro-Mark Gold
Certified by New Zealand's leading environmental certification body